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Abstract: Mass customization is becoming the major production model
in the future. Customer-oriented quality assurance pushes industry to
face to the voice of market and customers Study on customer-oriented
quality improvement in mass customization is going to search systematic
methodology to solve the most crucial and difficult problems which are
puzzling mass customization industry for years. The quality improving
based on “customer satisfaction”, “product platform” has been put
forward, which helps industrial enterprises rapidly and continually
provide reliable and quality-improved products to promote customer
satisfaction. By discussing the five system elements, customer
satisfaction, product platform, quality improvement organization system,
process model and information flow, and the related elements, a
multi-view integrated model is presented, which emphasizes improving the
quality of final products by continually improving the quality of
“product platform”, and enhances enterprises’ capability in meeting the
requirements of customer individuals and groups, and aims at the
customers' satisfactions.
Key words: Mass
customization Customer satisfaction Product platform Quality
improvement
CLC No: TH16.21
Received
20040811, received in revised form 20041213
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