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sourcing
configuration for
product mass customization
HOU
Liang HAN Donghui LIN Zusheng
(Department of Mechanical and
Electrical Engineering, Xiamen University, Xiamen 361005)
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Abstract: Modularity
has been recognized as a vital factor to implement mass customization,
it has strong relation with product architecture, product development
process and supply chains. The characteristics of different types of
modularity (i.e. component swapping/sharing modularity, fit-to-cut/bus
modularity and component combination modularity) and their impacts on
component sourcing are analyzed. An evolution diagram is presented to
illustrate how the level of customization affects the type of
modularity. Furthermore, the relationships among the customer order
discoupling point, the variety and volume of product and module, and the
level of mass customization are discussed. Then, according to different
ratios of product volume to product variety, two types of product
customization are defined , namely, the high and the low degree of
customization. Based on cases study of automobile, hydraulic press,
machine tool and domestic appliance, the proper type of modularity and
corresponding component sourcing strategy in different conditions of
customization are summarized. Finally, the relationship between the
identification level of modules and supplier resource planning,
out-sourcing decision-making is analyzed, and then a roadmap of
implementing mass customization considering component sourcing is given.
Key words: Mass
customization Product development
Modularity Supplier management
CLC No: TH122
TP391
国家自然科学基金(70402013)、厦门大学新世纪优秀人才支持计划和厦门大学创新团队计划资助项目. Received 20050517,
received in revised form 20051212
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