REVIEW OF THEORY, KEY TECHNOLOGIES AND ITS
APPLICATION OF PERCEPTUAL IMAGE IN
PRODUCT DESIGN

LUO Shijian  PAN Yunhe

(College of Computer Science and Technology, Zhejiang University, Hangzhou 310027 )

Abstract: Perceptual image is an important research approach in industrial design. Based on the investigation of related literature, the concepts of perceptual image are introduced. The theoretical systems, such as Kansei engineering, image scale, user knowledge and design knowledge based design research are discussed. The methodologies, key technologies and applications of perceptual image are reviewed. Finally, according to the development of industrial design and information technology, some focused research issues on perceptual image are formulated and the future development trend is outlined.

Key words: Industrial design Product design Kansei engineering Semantic differential method Image scale Knowledge

CLC No: TH166 TB472

国家自然科学基金(60503068)、国家高技术研究发展计划(863计划, received in revised form 2006AA04Z103)和浙江省自然科学基金(Y104256)资助项目. Received 20060214, received in revised form 20061031